Grill & Go

Jack came to us as a recommendation from Tilley’s Motorcycles in Weymouth who had recently entrusted us with a rebrand and signage project for their new flagship store.

When we first met to survey the Grill & Go catering trailer it was looking rather tired. The brief was to create a contemporary, eye-catching brand that would encompass the meals that would be on offer, and for the name to be punchy and bright to attract passing clientele.

We started with the trailer as this was the key element of the project. A simple two-tone background, coupled with bright orange typography worked perfectly and instantly changed the identity of the trailer. Once the visuals had been generated, it was clear that the trailer would be unrecognisable. Seeing this come together drove the decision for a pavement sign, feather flag, t-shirts and aprons. This complete package has turned the Grill & Go trailer into an eye-catching display that stands out in any environment.